“We see Thomsun as a long-time partner that we can co-develop a business relationship with and which would help us grow further in the GCC countries,” explained Univox CEO Mattias Arrhenius. “We are always on the lookout for partners that will actively work to promote our products, that puts the effort in and wants mutual growth. During our first meetings, we made it clear that you get out what you put in. If you have actively pushed the products, tried to analyse the market and see the possible routes in, you will be successful. But it does take effort. Thomsun’s response was ‘no problem, we'll do it!’, and that speaks volumes. It's a mutual relationship, we need to put effort in, and the distributor needs to put effort in, and that’s definitely what we’ve been seeing so far.”

“For us at Thomsun, this is a new technology, but I think also for the Middle East market as well,” added Thomsun’s Univox brand manager, Ahamed Naufel. “We have already completed our first orders and are confident that the business is going to pick-up quickly.”

Having announced the news partnership, Thomsun introduced the brand to the local market for the first time at GITEX Global 2022. “I’m very impressed and satisfied with the presentation the Thomsun team created for the show, and I hope we did our part too,” added the Univox CEO. “They had all of our items on display on the booth and I feel confident that the company will diligently and professionally continue to promote our solutions.”